Cabreiroá launches a new webpage to back the new publicity campaign in Spain and the actions developed by our brand on Internet. The presence is completed with new Instagram and Twitter accounts. This week, Cabreiroá’s new webpage is available to the public on this link: www.cabreiroa.es Alongside the launch of a new media campaign in Spain, Cabreiroá has completely redesigned its webpage to offer the consumer all the information about the brand in a simple and visual format. Videos of the campaign “La vida es dura, tu agua no puede ser tan débil” (Life is hard, your water can’t be that weak), information about the compostion of the water and about the new PET bottle formats, which are still surprising our customers… all of this with the aim of transmitting the attitude of the brand, Vitality and Origin, to an online environment.
Our water brand aims to become a national Premium operator and from this week it does so with a new publicity strategy which is energetic and different and can be seen on the main Spanish TV channels and on Internet, with the redesign of its webpage and with Instagram and Twitter accounts, which are added to its existing Facebook, Youtube, and Google+ accounts.
Cabreiroá will use the illustrations of a family (Iria, Curro and their son Anton) who share their experiences in a familiar tone and close to the consumers via Internet, bringing the concept of the new campaign “La vida es dura tu agua no puede ser tan débil” (Life is hard, your water can’t be that weak) home. They are the protagonists and the spokespersons of the brand online.