Cabreiroá has been the official water of the Spanish national football team for years and will be with it at the next Euro 2021. It will do so through a special edition of bottles in different formats featuring players such as Morata, Thiago or Navas.
To celebrate Euro 2021, which will be held from 11 June to 11 July, Cabreiroá presents a new special edition of bottles featuring the players of the Spanish football team. Starting this week, 0.5, 0.75 and 1.5 litre formats will be available off-trade.
Names from the national team such as Morata, Navas, Fabián, Carvajal and Thiago will be part of the image of the new special edition of bottles of the Galician mineral water brand.
This launch is accompanied by a great campaign through which consumers will have the chance to win over 7,000 prizes that will be drawn at key moments linked to the competition, both at the beginning and at the end. A wide variety of merchandising items from the National Football Team will be part of this massive promotion at the point of sale.
Cabreiroá has been linked to the Spanish football team as official water for years and has since launched various initiatives to support the team by encouraging the involvement of its consumers.
Under the Mineral Lovers concept, which aims to highlight the unique mineral composition of its waters and their optimal characteristics for correct and complete hydration, Cabreiroá has linked its brand to a national emblem such as the national Spanish Football Team through different visibility campaigns of great success.