The Mercado de la Cosecha takes a further step in its support for the development and sustainability of rural areas by inaugurating a pop-up store in the very heart of the city of Vigo, at 28 Policarpo Sanz St. Using a temporary concept, open only until the end of July, the space will be dedicated to the promotion and sharing of exemplary rural initiatives, transmitting its most authentic philosophy and flavour to the general public.
The space will be open from 15 May until 31 July, from Monday to Saturday, 11am-3pm, and 5-9pm. At the presentation this morning, Antonio Viejo, Director of Institutional Relations of Corporación Hijos de Rivera, highlighted the fact that three Galician companies such as Hijos de Rivera, R and Gadis have come together to add value to the Galician countryside and raise awareness of and promote exemplary projects that will feature at the pop-up store.
Throughout the next few months, the Mercado de la Cosecha will materialise as a space open to sharing and exchanging ideas. We will count on the presence of the yoghurts of Casa Grande de Xanceda, the plant sponges of Ibérica de Esponjas, the marmalades of Amorodo, cheeses of Cortes de Muar, mariñeira biscuits of Daveiga, free-range eggs from Pazo de Vilane, the oils by Olei, yoghurts of Arqueixal, the clogs by Elena Ferro, chestnuts of Naiciña, ice-cream of Bico de Xeado, Abella Lupa honey, organic earthworm compost by Ecocelta, baskets by Idoia Cuesta, Granxa Maruxa biscuits, the apples with which Maeloc cider is made and the grapes used to make Ponte da Boga wines.
Every week will feature different protagonists, exemplary experiences, innovative projects, workshops and activities open to the general public, tastings of Galician products, among other things. Every week will be surprising, and by the end of summer all visitors will have fallen under the spell of the possibilities of our countryside.
15 May-14 June
Pazo de Vilane
Casa Grande de Xanceda
Ibérica de Esponjas
Cortes de Muar
15 June-12 July
Ponte da Boga
Bico de Xeado
All these initiatives are part of the Mercado de la Cosecha community, a platform that gathers exemplary projects carried out in the Galician countryside. Every week there will be two featured initiatives that will share their experiences, and during the last 3 weeks they will all be at the pop-up together.
During the presentation, some of the initiatives that will be at this space took the floor to tell the public their story, a story that they will share with all those that visit the Mercado de la Cosecha. Such is the case of Sergio Quiroga, from Ecocelta, who defines himself as an “earthworm farmer”, or Nuria Varela-Portas from Pazo de Vilane, whose goal is to transmit the idea that “another life is possible”. María Estévez from Olei wants “urban areas to get close to what we are doing in the countryside” through this space. Cristina Fernández Armesto from Casa Grande de Xanceda wanted to mention the need to reinvent themselves which is what led them here. Likewise, Marta Álvarez from Granxa Maruxa expressed the idea that in the countryside “if you want to, you can”. Germán García from Cortes de Muar recalled the story of his parents, who were cheese-makers, and said that he felt he had to “return all the cheese that they made for me”. Idioa Cuesta, contemporary basket maker and winner of the national prize for handcrafts, will demonstrate that “basketry is much more than making baskets and can be applied to many things” and Juan Carlos Mascato from Ibérica de Esponjas highlighted the importance of making his plant sponges known which are becoming increasingly popular abroad but are not very well known in Spain.
The Mercado de la Cosecha is a social commitment initiative carried out by Corporación Hijos de Rivera, R and Gadis. Its main goal is to encourage the socioeconomic development of Galicia and the sustainability of rural areas. In order to do so, it carries out a number of awareness raising and promotional initiatives, such as the Parladoiros, already in their third edition, or the pop-up store which has just opened in Vigo, and which was a great success in its previous edition in A Coruña.