Our MEGA Museum celebrates The International Museum Day with a day of ‘Arte por los 5 sentidos’

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MEGA celebra la jornada de arte cervecero

Avant-garde audiovisual art takes over our MEGA museum for a day on Sunday, May 22, from 10:30 a.m. to 8:00 p.m., during a day of free access with four artistic exhibitions that fuse art, gastronomy and beer. MEGA will be transformed for the first time into a space dedicated to the most innovative art, in collaboration with the Intersection Festival, which has selected four young talents to reinterpret the rooms of the museum.

The public will be able to enjoy the artistic interventions of the Galicians Lúa Gándara, David Fidalgo, Colectivo Mariola and David Catá, while tasting four varieties of our 1906 beer and four dishes designed especially for the occasion, in a perfect pairing of ideas, sensations and emotions lasting an hour and a half. The invitations to enjoy the new Planazo MEGA ‘Arte por los 5 sentidos’ were sold out in just two hours after its announcement last week.

MEGA celebra la jornada de arte cerveceroOn Sunday, our MEGA Museum celebrates International Museum Day with an open day to enjoy the Arte por los 5 sentidos proposals. Support for young talent of Galician origin has always been in the DNA of our company and this is demonstrated once again with this new MEGA plan, invitations for which were sold out in just two hours on the day of its announcement.

Like every year, on May 18, exhibition spaces around the world have organized special actions to celebrate their big day, whose theme, this 2022, revolves around the power of museums. MEGA has moved the anniversary to the weekend to facilitate access to all audiences with a new programme.

On Sunday, May 22, our museum will be transformed, for the first time, for a whole day, into a space dedicated to the most innovative contemporary art. In collaboration with the Intersection Festival, MEGA has selected four young talents to reinterpret its rooms with avant-garde audiovisual works of art. Arte por los 5 sentidos consists of an open day, free access, during which the museum is transformed into a space open to the most cutting-edge audiovisual creation with four artistic interventions that fuse art, gastronomy and beer.

From 10.30 a.m. to 8.00 p.m., the public will be able to enjoy the artistic interventions of the Galician lúa Gándara, David Fidalgo, Colectivo Mariola and David Catá in our museum, while tasting during their walk through each room, four varieties of our 1906 beer and four dishes designed especially for the occasion, in a perfect pairing of ideas,  sensations and emotions lasting an hour and a half.

A PAIRING WITH ART FOR AN IMMENSE MINORITY

Four young talents will recreate four rooms of our MEGA museum (Origins, Family, Silo and This is Us) with a contemporary audiovisual work of art. In a new pairing, visitors will be able to enjoy the works of art while tasting four of the brewery’s beers and four dishes while contemplating the creations. The ticket – a unique opportunity to see MEGA with new eyes and meet four young talents and their creations – includes:

A visit of an hour and a half to the four rooms recreated by the artists:

  • Lúa Gándara with her work Arredor.
  • David Fidalgo with his work TT.
  • Colectivo Mariola (Cristina Chiarroni and Roquekes) with their work SinestesI.A.
  • David Catá with his work Origen.

THE ARTISTS AND THEIR AUDIO-VISUAL PROPOSALS FOR MEGA

Arredor is a piece of video art that deals with social life and the affective relationships that are generated around the tables where you drink with friends. Using her own performance resources, the artist Lúa Gándara interacts with herself in six simultaneous projections that place special emphasis on the humour and love that underlies people, conversation and beer. All this, through an invented universal language that uses phonetic and musical elements.

In an artistic approach to the language of memes, David Fidalgo –artist and director of traditional and digital animation short films, who reinterprets pop culture with humour in an iconic way, and who has been nominated for the 2020 Goya Awards for his film Homomaquia– offers with TT a metaphorical interpretation in a humorous tone of the sensations and emotions caused by Estrella Galicia. His creation addresses collective visions in the form of animation in an exhibition where pets will not be lacking. Learn more at https://davidfidalgoomil.com/.

Colectivo Mariola is formed by Cristina Chiarroni and Roquekes. Their work is characterized by hybridizing interactivity, games and childhood with digital language and new technologies. The creation SinestesI.Aproposes a meditation guided by an artificial intelligence on the concept of beer (its taste, its color, etc.), in a brief journey through essence, games and movement.

David Catá is a multidisciplinary contemporary artist who takes inspiration from photography, video creation, painting and music. His internationally recognized work establishes a dialogue between personal memory and creative act in an evocative way. His piece Origen talks about roots and life. It is a creation of video art recorded in the Galician hop harvests, where the body, music, nature and the hop plant itself dialogue, in a natural and amazing environment that rocks to the rhythm of a musical composition that provokes tranquility, peace and mystery.

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N33 - JULIO 2019

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