The new advertising campaign will be seen throughout Galicia as of today. “Hay cosas que no deberíamos perder” (“There are things we should never miss”) will be the new 1906 Red Vintage “ La Colorada” slogan, which will be present on a number of media and which seeks to generate brand awareness, by reaching 91% of the Galician population.
This is the second 1906 Red Vintage campaign since its launch in November 2012. The new campaign attempts to bring those “things we should never miss” closer to the consumer by creating emotional experiences through music.
The campaign will be launched today and will continue until the 30th of August, on the radio, in printed press, on the internet and on billboards.
