We held an event yesterday in Barcelona to coincide with the Catalonia Grand Prix at the weekend, with Estrella Galicia 0.0, with a special guest, the rider Álex Márquez.
Coinciding with the Catalunya Grand Prix, to be held at the weekend at Montmelo, our most biker brand, wanted to get close to its consumers in Catalonia by offering the chance to share some time with their idol, the Team Estrella Galicia 0,0 rider, Álex Márquez.
During the event, Álex, who was there with his bike, was very close to his fans, signing autographs and having his picture taken with them.
This event is the culmination of a campaign carried out on the on-trade channel, which began a month ago with merchandising draws and tickets for the Catalunya Grand Prix. The campaign was a great success, with over 5,000 people taking part.
