The online store La Cervecería de la Resistencia, through the new subscription model, allows to order a periodic delivery of our products so the consumer only needs to worry about enjoying them, avoiding logistical procedures, adapting to their pace of consumption and saving costs.
We take a step forward by presenting an innovative subscription model through our online store, La Cervecería de la Resistencia. The aim is for users to enjoy their favorite beer directly at home and on a recurring basis, without waiting and with access to all the company’s products.
With this subscription model, we seek to provide our followers with a simple user experience that allows them to focus solely on enjoying our products. The benefits are multiple as it avoids worrying about logistical issues, the order will arrive at consumers’ homes on a recurring basis at whatever frequency they choose, thus adapting to their usual consumption pace, and saving costs as they will have the opportunity to take advantage of great discounts. The purchasing process is as simple as choosing the product you want on La Cervecería de la Resistencia website and adding it to the basket (with the exception of special editions, merchandising or experiences), specifying deliveries and quantities in a simple way.
In the words of JJ Delgado, Chief Digital Officer of the company: “Our goal is to put the customer at the center. Currently, less than 7% of companies with digital presence have developed subscription models, but it is a booming trend with new consumption habits at home. We want to make life easier for our consumers, we want to enable anyone to enjoy their favorite product on a recurring basis offering all the possible facilities to make it a unique experience.”
For the implementation of this system, we have collaborated with the startup Sstrategy, thanks to its participation in the second edition of the Open Innovation Program TheHop. The main contribution of this startup, an expert in developing subscription models, has been to provide the know-how so that the service really is focused on the consumer.