The 2 Michelin star chef Diego Guerrero has begun the creative and conceptualization process that will result in the personalisation of the Cerveza de Bodega tanks which will be installed in his restaurant, DSTAgE, in Madrid. The event is part of a unique project, 100% ad-hoc that our brand has set in motion for our most exclusive bar and restaurant clients.
On Saturday, the 2 Michelin star chef, Diego Guerrero, began the live creative and conceptualisation process of the customisation of the Cerveza de Bodega tanks that will be installed in his restaurant, DSTAgE, in Madrid.
The event, which took place in the Galería Vilaseco in A Coruña, is part of Estrella Galicia’s customised tanks initiative, a unique, 100% ad-hoc project, for its most exclusive bar and restaurant clients.
Through this project, we offer a unique and differentiating service, which involves a fully personalised design of the Cerveza de Bodega tanks, artistically adapting each client’s aesthetics and in line with the latest trends.
The aim of this collaboration is to bring together the quality offered by an exceptional raw material and care taken in production, with avant-garde image, perfectly in line with the spirit of Diego Guerrero’s restaurant in Madrid.
As Manel Pérez, responsible for Estrella Galicia trade marketing stated, “It is work done by hand, and completely personalised for which we count on Diego to achieve the best possible result that adds maximum value.”
Manel Pérez also explained that it is not simply about choosing one finish or another, as there are no catalogues or sample charts. “There will be specific work carried out for each client with a specific finish, adapted and unique to them,” Manel added.
Diego Guerrero assured that “we are looking for travel partners who understand our philosophy and the importance of details. Together with Estrella Galicia, we will continue to build the personality DSTAgE, on this occasion with the customisation of the Cerveza de Bodega tanks that will be installed in our restaurant.”
He added that it is “great to have travel partners that understand your ideas and a very different way to understand business.”
With today’s event, a creative process has been set in motion in which Estrella Galicia and Diego Guerrero will work side by side to achieve a surprising result based on the chef’s understanding of his premises and the emotions he seeks to transmit with DSTAgE (Days to Smell Taste Amaze Grow & Enjoy).