We are in the midst of a process of growth and change in which we allow ourselves to be ambitious with regards to objectives and business plans. We constantly face challenges as individuals when carrying out our responsibilities, but it is only as a team that we can reach an objective, a vision, which is to make internationalisation for our company a reality in the mid-term.
We are laying the foundations which will allow us to reach this objective, using a clear adaptation strategy for each of the reference markets for our products, via comprehensive knowledge of these markets which will allow us, in turn, to respond to their different needs.
In the UK, this essential knowledge of the market (among many other things) is provided by PLB, our Exclusive Distributor for the British market. Last week we had the opportunity to make our London debut, and we did so by presenting ourselves as more than mere product suppliers, as the quality and excellence of what we do is fruit and consequence of tradition, history and the work of a committed team which has enabled us to offer a clearly different product experience. The key to our competitiveness.
This presentation event, attended by the media, authorities, clients and friends gave us the opportunity to transmit our message to the UK public directly, which undoubtedly lets us continue to lay the foundations of a successful future in the British market.