Cabreiroá, second biggest on-trade brand in Spain

Company
Cabreiroá invertirá más de 7 millones de euros en sus instalaciones en los próximos tres años

In order to adapt to the market and our consumers’ needs year after year, we have carried out an upgrade of machinery and equipment in our Cabreiroá bottling plants in Agua de Cuevas and Fontarel, which allows us to continue to be efficient and forms part of the Strategic Plan 2017-2019.

Álvaro García de Quevedo

In the case of Cabreiroá, there has been an investment of over 4.5million euros in recent years, including a new labelling systems as well as a new filler and packaging changes.

For 2017, we aim to expand the facilities, for which an investment of more than 7 million euros over the next three years is needed, representing the start of an important expansion in our storage facilities, increasing storage space and closing deals for the purchase of new machinery.

Cabreiroá invertirá más de 7 millones de euros en sus instalaciones en los próximos tres años

In addition, the company has supported the brand’s expansion via a number of tools that have been a great success, such as recent advertising campaigns, the change of packaging and the increase in formats, synergies created with other springs, and the licensing partnership with children’s products such as Paw Patrol and Super Wings.

Each of these measures will allow us to continue to be different, with new offerings to surprise our consumers, and making it possible for Cabreiroá to position itself in second place in Spain in the on-trade sector in both still and sparkling mineral water. We closed last year with an increase in production of 19%, bottling a total of 72.5 million litres, in addition to the fact that in the last 3 years, the increase in volume by litres has topped 43%, a record figure in the sector.

Cabreiroá

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field

Estrella Galicia utilizará la información facilitada para publicar tu comentario. Puedes acceder, rectificar y suprimir los datos, así como ejercer otros derechos, tal y como se explica en la información adicional disponible en la Política de Privacidad

Fill out this field
Please enter a valid email address.
You need to agree with the terms to proceed

For security, use of Google's reCAPTCHA service is required which is subject to the Google Privacy Policy and Terms of Use.

SOCIAL NETWORKS

LinkedIn
YouTube
Instagram

CORPORATE MAGAZINE

N34 - DICIEMBRE 2019

NÚMEROS ANTERIORES

Categories

PRESS CONTACT





    Información básica sobre privacidad

    Estrella Galicia utilizará la información facilitada para dar respuesta a tu consulta. Puedes acceder, rectificar y suprimir los datos, así como ejercer otros derechos, tal y como se explica en la información adicional disponible en la Política de Privacidad.

    GABINETE DE COMUNICACIÓN CORPORATIVA

    Corporación Hijos de Rivera S.L. c/ José María Rivera Corral, nº6. 15008 A GRELA – A CORUÑA

    comunicacion@estrellagalicia.es

    +34 981 901 906

    Date de alta en nuestra base de datos y recibe nuestras notas de prensa.