Cabreiroá launches its first campaign in Spain

Products

 

FOTOCABREIROACAMPANA

Our water brand is taking a further step to reinforce its presence among Spanish consumers, with a new campaign demonstrating its differentiating characteristics: its quality, it’s water for life, and it’s groundbreaking.Cabreiroá launches a new media campaign in Spain. Our water brand aims to become a national Premium operator and, as of Monday 28 April, it will do so with a new energetic and original publicity campaign on the main Spanish TV channels.

The new campaign has a two-fold objective: to leave behind the clichés and traditional elements seen up to now in the advertising of mineral water by introducing a different and ground-breaking format and, secondly, to bring to the forefront our water’s own properties as a water for life, as energetic, from the Atlantic area, and place a special emphasis on its balanced mineral content. Hence the main slogan of the campaign: “La vida es dura, tu agua no puede ser tan débil” (“Life is hard, your water can’t be so weak”)

The format adopted for the ads is also a differentiating element.  There are three ten-second ads which attempt to reflect the difficult aspects of life by drawing a smile from the viewer, with humorous scenes taken from home videos on Youtube. The ads close with the image of a bottle set in an Atlantic background and the slogan read by an off-screen voice.

In the same line, and coinciding with the Brazil World Cup 2014, two different ads will be aired related to our sponsorship of the Spanish National Football Team, and will have a personalised slogan: “Football is hard, our squad’s water can’t be so weak”)

This national campaign will be complemented with a parallel one in Galicia, to reinforce the recent PET bottle launch.  It will be visible in the main cities in Galicia on outdoor advertising and on buses, as well as in leading newspapers, with the slogan: “Presume de Cabreiroá todos los dias” (“Show off your Cabreiroá every day”).

The new campaign will be broadcast throughout May, June, July and August. With it, Cabreiroá takes a further step to reinforce its presence among Spanish consumers.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field

Estrella Galicia utilizará la información facilitada para publicar tu comentario. Puedes acceder, rectificar y suprimir los datos, así como ejercer otros derechos, tal y como se explica en la información adicional disponible en la Política de Privacidad

Fill out this field
Please enter a valid email address.
You need to agree with the terms to proceed

For security, use of Google's reCAPTCHA service is required which is subject to the Google Privacy Policy and Terms of Use.

I agree to these terms.

SOCIAL NETWORKS

LinkedIn
YouTube
Instagram

CORPORATE MAGAZINE

N34 - DICIEMBRE 2019

NÚMEROS ANTERIORES

Categories

PRESS CONTACT





    Información básica sobre privacidad

    Estrella Galicia utilizará la información facilitada para dar respuesta a tu consulta. Puedes acceder, rectificar y suprimir los datos, así como ejercer otros derechos, tal y como se explica en la información adicional disponible en la Política de Privacidad.

    CORPORATE COMMUNICATION OFFICE

    Corporación Hijos de Rivera S.L. c/ José María Rivera Corral, nº6. 15008 A GRELA – A CORUÑA

    comunicacion@estrellagalicia.es

    +34 981 901 906

    Date de alta en nuestra base de datos y recibe nuestras notas de prensa.