We celebrate the second anniversary of the launch of our online store by inaugurating a new system for the creation of personalized labels, a project highly demanded by our fans.
Consumers will be able to design their own label including their name or other messages to create an exclusive edition of tailored bottles for their favorite beer.
We respond to one of the most recurrent demands by our followers, the possibility of customizing the labels of our Estrella Galicia beer with the aim of creating memories, celebrating anniversaries, or creating a truly unique gift option.
In this way, we have decided to celebrate the second anniversary of the launch of our online store to incorporate into our offer a new system of personalization of Estrella Galicia labels in which consumers can participate in its design incorporating both their name and other types of messages. Hence, they will be able to create an exclusive edition of bottles tailored to their favorite beer.
Francesc Pumarola, director of eCommerce, points out that “the implementation of this project has been an important challenge in terms of development, but we believe that there was no better way to thank the great reception that La Cervecería de la Resistencia has had in the last two years than to offer our followers the possibility of putting their personal stamp on their favorite beer. This is a first step, but we are going to release more news related to the customization of our products.”
In April 2020 we accelerated the launch of our online store with the aim of serving our consumers in their homes at a time of lockdown and, since then, we have been adding new proposals to the offer that not only brings together all the company’s products, from the Estrella Galicia, 1906 or Estrella Galicia 0.0, beers, Maeloc ciders, Ponte da Boga wines, liqueurs or Cabreiroá mineral water, among many others, but also makes available to consumers experiences in MEGA, exclusive merchandising of the brand or packs with artisan producers such as Bonilla crisps, Senra or Frinsa preserves, and El Paeller paellas.
“Direct to Consumer has become a strategic channel for companies because of the ability it gives to better understand consumers and to open a world, between brands and customers, for the personalization of products and experiences,” says JJ Delgado, General Director of MOVE Estrella Galicia Digital.
Now we include a new service aimed at getting even closer to the particular demands of each of our consumers through the personalization of the bottles of our most emblematic beer.