Our Asturian mineral water brand Agua de Cuevas is dressed in green to highlight its origin and its commitment to nature and the circular economy.
After the progressive change of all its packaging to rPET, at the end of this year 2021, 100% of the containers of Agua de Cuevas will come from other bottles.
Agua de Cuevas updates its image trying to better reflect its identity through its packaging. It is dressed in green showing its origin, a colour that takes us to the Asturian mountains where the spring is located, as well as reflecting its firm commitment to sustainability, both strategic pillars of the company.
Our Asturian mineral water brand is strongly linked to the natural environment from which its waters come, also supporting emblematic events for Asturias such as the Descent of the Sella, and, in recent years, has reinforced its commitment to the care of nature, in particular through circular economy.
Last July, Agua de Cuevas announced the launch of its flagship 1.5 litre format in a container made of 100% recycled material, making it the first Asturian spring that makes its commitment to sustainability concrete. Hence, at the end of 2021 the brand expects 100% of its packaging to come from other bottles.
This milestone in terms of innovation and sustainability implies that millions of recycled PET bottles will be given a second lease of life each year, significantly reducing the impact of its activity on the environment and supporting on circularity in the use of resources.