Our brand Agua de Cuevas strengthens its relationship with the children’s licence Ben & Holly by signing an agreement with the “Palacio de los Niños” (The Children’s Palace), the largest children’s leisure centre in Asturias.
Agua de Cuevas strengthens its commitment to the youngest members of the family and presents new designs for its packaging with the Ben & Holly characters. The relationship between cartoon and the mineral water brand from Asturias started in 2017 and will now be present on 33cl bottles.
The Agua de Cuevas brand strengthens its children’s formats with its five collectable designs raising the visibility of the Ben & Holly licence, characters from the reference children’s series on Clan, the TV channel for preschool children, where elves and fairies are part of a small kingdom in the forest.
The well-known characters in the series are present on both individual 33cl bottles and 6-pack 33cl bottles. The bottles are also a perfect format for families and are very attractive for children.
“Collaborations with such fun series as Ben & Holly help us to get close to the family environment of our consumers and we are sure that the characters fit in perfectly with our brand positioning and are more attractive on the shelves”, explained David Fernández, Agua de Cuevas Product Manager.
Palacio de los Niños (The Children’s Palace)
Agua de Cuevas has also signed an agreement with the Palacio de los Niños, the largest children’s leisure centre in Asturias that welcomes over 60,000 children every year at its facilities in Oviedo. The characters from Ben & Holly will, from now on, be a part of the games and activities that are carried out at the venue.
This British series began to be broadcast four years ago on Clan and is a huge hit among preschool children. The little kingdom in which princess Holly lives and her attempts to crate magic alongside her best friend Ben the elf, sometimes quite unsuccessfully, has made the series a reference for families.
Gastón, the ladybird that barks and jumps when happy, has also become a much-loved character for all the series’ fans.
About Agua de Cuevas
Agua de Cuevas is part of the mineral water portfolio of the Corporación Hijos de Rivera. This water from Asturias, which originates in the Spring of Felechosa, in Puerto de San Isidro, is bottled at 800 metres of altitude. Its low sodium content makes Agua de Cuevas a product recommended for preparing children’s food and for general good health.