This morning an agreement was signed making Estrella Galicia 0,0 the official partner of the Formula 1 team Toro Rosso.
Thanks to this agreement, our beer will accompany the drivers Carlos Sainz Jr. and Max Verstappen this season, making it the first experience our company will have within the greatest sporting event in the motor world: the Formula 1 World Championship. Both drivers will wear the Estrella Galicia 0,0 logo on their suits, and it will be present on all the team members’ clothing. In addition to this, it will also be on the team’s publicity as well as on its communications platforms.
Franz Tost: “We are delighted to welcome the latest sponsor to join this project, the prestigious beer Estrella Galicia. Today, on the day we launch our new STR10 car, in Jerez de la Frontera, I cannot think of a better occasion for a Spanish company such as Estrella Galicia to be here with us for the first time. Toro Rosso, has a main sponsor from Spain, and has a Spanish driver for the second year in its ten year history. This is why I am convinced that both parties will benefit from this agreement, and will help our team to continue on its way forward. New sponsors are, undoubtedly, the key not only for our team but also for F1 in general, and it is reassuring to have a brand new sponsor in the competition, as it reinforces the idea that it is still an ideal platform for companies to increase brand awareness on a global scale.”
Ignacio Rivera – CEO, Hijos de Rivera:
“We know that the world of top-class sport is incredibly demanding and that is the reason why we like to have the best around us, those who make us feel the passion for sport, who give 120% to achieve their dream, the same sentiment that we have for our beer. So, we have the best two rookies in the F1 competition Carlos Sainz Jr. and Max Verstappen, and we are delighted to debut alongside them in the most important category in car racing”.
“For Estrella Galicia 0,0 and for our company as a whole, this sponsorship is a further step forward in our national and international expansion strategy that is reaping such great rewards. To take this step alongside a team such as Toro Rosso is a dream that was difficult to imagine 2 years ago when we set off on this journey with Carlos Sainz Jr. but which, finally, today has materialised with our presence at the side of great drivers such as Carlos and Max”.
Our Estrella Galicia 0,0 beer has been committed in recent years to the car racing world, side by side with (at the side of) Carlos Sainz Jr. and of the great motorcycling champions such as Marc Márquez, young people with huge talent that represent values of freshness and hard-work that identify our brand. Hence, we present a solid project in the car racing world which will, without doubt, bring many opportunities to celebrate in the paddock with Estrella Galicia 0,0.
