The funny protagonists of this hit animated film will be present on Cabreiroá’s 33cl. packs starting later this week.
Seven different models will be launched so that younger consumers of the Galician mineral water brand have the opportunity to collect them.
Cabreiroá incorporates the Minions into its packaging in seven collectible models. From this week, consumers of the Galician mineral water brand will enjoy the funny protagonists of this animated film on their labels.
The little characters will be present on the 33 cl. bottles with sport cap in six packs, filling the labels with yellow.
This launch is part of a global agreement in the mid-term of Hijos de Rivera with Universal through which various successful licenses have been incorporated into the company’s mineral water brands.
The company notes that “having a strategic partner at the Universal Consumer Products level allows us to always have a range of well-known licensing options that will undoubtedly contribute to the visibility of our mineral water brands”.