The singer Rosa López is once again brand ambassador for Fontarel, which strengthens its positioning as “water from the South” with the claim “Porque en Andalucía la vida se bebe a todo color” (“Because in Andalusia life is drunk in full colour”)
This morning, our mineral water brand, Fontarel, held a press event to present its new advertising campaign which, with the claim “Porque en Andalucía la vida se bebe a todo color” (“Because in Andalusia life is drunk in full colour”), strengthens its position as a mineral water from the South. At the presentation was the brand ambassador for the second consecutive year, Rosa López, who shares values and origin of our brand.
The singer from Granada arrived at the presentation sailing along the Guadalquivir river, and was “delighted to be able to collaborate with this natural mineral water from her land for the second year running”.Fontarel and Rosa López share such characteristic values as being natural, closeness, and the joy of those that come from the south of Spain.
This mineral water’s new positioning and image are clear in this new campaign aimed at all Andalusian consumers. Colour, light and happiness are the attributes that Fontarel uses to bring out a sense of closeness with Andalusians through the origin of its spring and in a campaign that comes to life with the claim “Porque en Andalucía la vida se bebe a todo color” (“Because in Andalusia life is drunk in full colour”).
“I’m a great believer in energies, and I think that life has to flow like water. That’s why I feel 100% identified with Fontarel. I also share that colourful vision of daily life in Andalusia, the way that life is drunk in full colour”, added Rosa Lopez during the presentation.
“Ever since we began the Fontarel project, we understood that its origin was important and meaningful. However, beyond its geographical origin, we found that there were other elements that linked it to Andalusia. That was when we realized that Rosa Lopez personified all those elements, all those adjectives that made Fontarel what it is: from Andalusia, natural, pure vitality,” said David Fernández, Brand Manager for the brand.
Painting an inspiration.
The event was also attended by the Andalusian artist Manuel Jesús López García, who delighted attendees by painting a picture in real time using the values and attributes of Fontarel mineral water as inspiration. “Rosa is an icon, and we have worked with that in mind, producing an urban pop style, with plenty of colour. She is pure water, and when someone has as much vitality as she does, it’s extremely easy to paint them. Her inner beauty makes the task of finding the inspiration for a picture like this very easy and rewarding”, the artists said.
Both artists, Rosa and Manuel, let their talent flow and rounded off the event recreating the brand image, before sailing down the Guadalquivir river once again.
