On the occasion of “Back to School”, Cabreiroá launches a new ad with the Paw Patrol, which will be broadcast on Boing and Nickelodeon channels until the 25th of September and that continues with the campaign presented in May.
On the Cabreiroá web page consumers will be able download the Paw Patrol Licence and participate in different raffles and win Paw Patrol skateboards, backpacks and caps.
Licensing
The Paw Patrol characters joined Cabreiroa bottles last May in the 33cl PET format with different coloured sport caps and backgrounds, meaning over 100 possible combinations.
This initiative of our water brand targets children (aged between 3 and 10) and focuses on the bottles design and on boosting the sales channel. It is another brand action focused on generating value for the client adapting itself to the consumers needs.
