Magma de Cabreiroá gives its formats a new twist with the aim of becoming a premium operator on the Spanish mineral water market, and presenting a wide range to consumers. In this way, the brand has grouped all the Cabreiroá sparkling mineral water under one image.
From now on, consumers will be able to find Magma de Cabreiroá Original, with natural carbonic gas from the spring itself, and Magma de Cabreiroá Con Gas, with added carbonic gas. These two products will be available in aluminium, glass and PET formats, in order to answer to all types of consumers and different moments, presenting a unique offering on the sparkling mineral water market in Spain.
These changes follow the new PET format of Cabreiroá still mineral water, as well as the brand’s first nationwide publicity campaign, which received a positive response from the public and which reinforces the values of the product linked to vitality and health in harmony with the balanced mineralisation of this spring’s water.
