The labels of our mineral water brand from Asturias will feature characters from “How to Train your Dragon 3”, one of the biggest animated film franchise box office hits. This proposal is part of a global agreement between Hijos de Rivera and Universal Consumer Products to include several greatly successful licenses will become part of the company’s mineral water brands.
Agua de Cuevas will be adding the image of characters from “How to Train your Dragon 3”, one of the biggest animated film franchise box office hits. The adventures of Hiccup and his dragon will feature on the labels of the 33cl bottles of the mineral water from Asturias with 5 different collectable designs.
The third part of “How to Train your Dragon” premiered on the 22nd February and it is expected to be as successful as the previous ones which have become a firm favourite among children due to the quality of its scripts which tell the story of Hiccup and his dragon, and the quality of the animation, allowing Agua de Cuevas to connect with its youngest consumers.
This launch is part of a mid-term global agreement between Hijos de Rivera and Universal to include several greatly successful licenses will become part of the company’s mineral water brands:“Having a strategic partner as important as Universal Consumer Products allows us to have a range of options with regards to well-known licenses that will undoubtedly contribute to the visibility of our mineral water brands.”
For Universal Consumer Products “it makes us extremely proud to have the mineral water division of Hijos de Rivera among our partner- a company that is constantly growing, and reaping the fruits of work well done. We are sure that this is the first step in a partnership that will be very successful for both companies in the long-run.”
