Our brand Estrella Galicia has signed a sponsorship agreement with Sport Club Corinthians Paulista, one of the best football teams in Brazil and in all Latin-America. In second position in the Brazilian league, it has won two FIFA Club World Cups, a record result in Latin-America (only beaten by FC. Barcelona), a Copa Libertadores de America, one Recopa Sudamericana, six Brazilian championships, three Copas de Brasil, five Torneos Rio-São Paulo and 27 times winner of the Campeonato Paulistas.
The agreement announced today establishes the use of our brand Estrella Galicia 0,0 (non-alcoholic beer) both on the training and away kits, as well as in official press conferences. The brand will also be highly visible inside the training ground as well as Corinthians’ Stadium, reaching millions of Brazilian spectators.
“This sponsorship is, without a doubt, a unique opportunity to continue increasing our brand notoriety in Brazil, one of our main strategic markets, strengthening our position as a company and adding Brazilian football to other sponsorships such as motorcycling, music and Formula 1”, our CEO, Ignacio Rivera, affirmed.
Our brand is sold as Brasil Estrella Galicia, both in cans and bottles, and includes the 600 ml version specially created for the Brazilian consumer; non-alcoholic Estrella Galicia 0,0%; 1906 Reserva Especial; 1906 Red Vintage; 1906 Black Coupage, as well as our mineral waters Cabreiroá and Magma de Cabreiroá.
This sponsorship falls in line with our policy of supporting sporting and cultural initiatives that respect the values of tradition, passion and history. As a centenary company, with 110 years of history and present in 50 countries, with this sponsorship we want to bring together our passion for football and the established passion for making beer.
As third in the world for beer consumption, Brazil has become a strategic country for our Company, from where we work on a daily basis to become a Premium reference in this country.
Motorcycling and Formula 1, the other sponsorships in Brazil.
In marketing, we have developed specific strategies in music, with Son Estrella Galicia project; motorcycling, supporting Alex Barros’ team in Brazil, and in Formula 1, sponsoring the Toro Rosso team and the drivers Carlos Sainz and Daniil Kvyat. The association with the world of football, and with one of the main teams in Latin America, is the latest strategy to reinforce our presence in the country.
In motorcycling, we sponsor Alex Barros’s team via Estrella Galicia 0.0%, an association that began in 2014, which has been going two seasons, and the work has extended to the GPR 250 category. Outside Brazil, the relation with motorcycling is well established, going back to 2010. This agreement facilitates the exchange of riders between Brazil and Spain, and has already generated champions, such as Brian David, who is in Spain taking part in the European talents training project.
In the area of music, we have taken the Son Estrella Galicia project to Brazil. The project promotes a cultural exchange and adds value to Brazilian music, as well as supporting the work of independent musicians. In 2016, there will be 27 presentations made in premises in São Paulo and Río de Janeiro, as well as strategic collaborations with the group Tom Brasil in São Paulo. Musicians like Jards Macalé, Anelis Assumpção, the band Riviera Gaz and Steve Shelley, among others, will participate in musical projects during the first semester.
With regards to Formula 1 in 2015, via Estrella Galicia, we became the sponsors of drivers from the Italian team Toro Rosso. In 2016, in addition to sponsoring the drivers from the team, Carlos Sainz and Daniil Kvyat, we also became Toro Rosso team sponsors.
Corinthians, a historical Brazilian football team.
The team, which celebrated its 106th year on the 1st of September, was established by a group of workmen who found their inspiration in the English team Corinthian-Casuals Football Club, which was on tour in Brazil, and named their team after them.
Although it has been present in other sports throughout the years, its reputation and main achievements have been in football.
It is one of the clubs with most wins in Brazil and in America in recent years, reaching second position in the league, with ten titles under its belt. It has won two FIFA Club World Cups, a record in Latin America (only beaten by Barcelona); a Copa Libertadores de América, a Recopa Sudamericana, six Brazilian championships, three Copas de Brasil, one Supercopa de Brasil (joint winner with Grêmio), five Torneos Rio-São Paulo (the only one along with Palmeiras and Santos) and 27 times winner of the Campeonato Paulistas (currently the team with the most titles).
Corinthians is the club with the second highest number of fans in Brazil, with almost 27 million and their fan base is considered the fourth most important in the world, according to FIFA.
