Our brand Estrella Galicia has been awarded the most important professional acknowledgement for publicity in Spain, given annually by the Asociación Española de Anunciantes (AEA)(Spanish Association of Advertisers): Premio de Oro Eficacia (The Gold Effectiveness Award) in the Media category.
Our brand was awarded the highest prize in the category, thanks to the campaign developed alongside the agency Ymedia on New Year’s Eve. A unique and innovative brand experience with which we welcomed in the new year, toasting with our beer on the main television channels in Spain.
The main channels belonging to the biggest television groups in our country, Atresmedia and Mediaset, said goodbye to 2013 with Estrella Galicia. The most popular presenters and the protagonists of the TV series Aída toasted with us to welcome the new year in. In addition to this, and simultaneously, the brand became Trending Topic on Twitter.
