Over 85 million bottles will hit the market with the iconic image of Money Heist (La Casa de Papel) before the premiere of volume 2 of part 5, which will be broadcast on December 3 on Netflix. It is a special edition that will have international scope, with distribution in 60 countries, and that highlight the values shared with “La Resistencia”.
Estrella Galicia will dress its special edition with new labels that pay tribute to the Netflix series that has captivated viewers around the world.
In the coming days, 85 million bottles of Estrella Galicia with this image will reach our brand’s international market. Consumers from a total of 60 countries, including destinations as diverse as Mexico, Morocco, Turkey, Russia or Singapore, will be able to get the special edition of La Casa de Papel (“Money Heist”)
Santiago Miguélez, marketing director of Hijos de Rivera, points out: “At Estrella Galicia we have lived the success of the Netflix series as our own. The integration of the brand has been on a large scale and the fans of La Casa de Papel (“Money Heist’) have fully identified with the values of La Resistencia, the motto of our brand.”
This action is another step forward in the strategy of notoriety and global positioning of Estrella Galicia, launching powerful differentiating proposals, such as this launch of the special edition that celebrates La Casa de Papel (“Money Heist”) by Netflix.
