There is a new special Estrella Galicia TV campaign on First Dates, the programme shown daily on Cuatro. Carlos Sobera is the presenter of this television format that has enamoured the viewers with its dates ever since it was launched in April 2016.
First Dates has made a big impact on TV, quickly reaching the same level as the programmes with the highest audiences in its time slot, with very positive viewing figures. In fact, the format of this blind date programme has led it to be awarded the Bafta for the Best Reality in the UK.
The product placement campaign with Estrella Galicia will begin on Monday 6 of March until Friday 14 of April, during which viewers will be able to see Matías, the First Dates waiter, serving the participants our beer, both in bottle and draught, at the bar.
On television
Estrella Galicia has been present through product placement campaigns in some of the programmes with the highest audiences in 2016, such as “Allí Abajo”, “Bajo Sospecha”, “Vis a Vis” and “Mi casa es la tuya”. Our mineral water brand Cabreiroá has also taken its first steps last year, appearing for the first time in the Spanish prime time fiction series “Bajo Sospecha”.
