Cabreiroa has reached an agreement with Iberia by which it reaffirms itself as the official water for the airline for the next three years. The Galician mineral water has been with Iberia for the last five years, and the airline has renewed its faith in the brand for the next three years.
The agreement is an important vote of confidence for the mineral water brand in terms of visibility and prestige, making it a reference for the over 10million passengers who fly with Iberia every year.
Cabreiroa, therefore, is present in the Iberia VIP lounges in Spain as well as on all domestic, European and international flights. On domestic flights, it will be available for Business class passengers.
Cabreiroa has been undergoing a national expansion process in the last few years, which has led to it becoming a reference in the Spanish market. Quality has been Cabreiroa’s standard in its growth strategy and the brand has gained a good reputation via its association with initiatives linked to haute cuisine, and especially, via its sponsorship of the Spanish national football team.
“Tanta vida por beber” (“So much life to drink”) is the new motto with which Cabreiroa positions itself as a symbol of vitality, for which the Spanish national football team becomes the ambassador of the brand with regards to the consumer as, despite having gone through many experiences, there is always something new to live for.
