The main channels of the largest private TV groups in Spain, Atresmedia and Mediaset, will bid farewell to 2014 with Estrella Galicia. Once again, for the third consecutive time, we will carry out this unique brand experience during which all those who will welcome in the new year with their families will do so by toasting with our beer
Those in charge of welcoming in the new year along with the midnight chimes on Antena 3 will be Anna Simón and Carlos Sobera. On “la Sexta”, Cristina Pedroche and Frank Blanco, while the Mediaset programme will be hosted by the protagonists of the popular Spanish TV series “El Chiringuito de Pepe”. All will celebrate the start of 2015 by toasting for an “excessively good” year, with Estrella Galicia.
Galician television (Televisión de Galicia) will also bid farewell to 2014 with our beer. The popular presenter, Gayoso, will host the special programme shown on the regional TV channel live from the Plaza de Obradoiro, in Santiago de Compostela.
Promotional pieces
All this will be completed with a number of promotional pieces shown on each of these TV channels. From December 25 to 31 two adverts will be shown featuring Anna Simón and Cristina Pedroche (Grupo A3MEDIA) and Santi Millán and Pepe Bonilla (Mediaset).
The showings will start on December 25, Christmas Day, primetime slot (8.30pm), on both channels. On Galician TV (TVG) it will start on Christmas Eve (24 December).
