Casa Amazon(Amazon House) will open its doors from 21 to 26 November in the centre of Madrid offering its visitors innovative and fun experiences, such as a beer serving workshop from the Spanish Beer Pulling Champion Davinia Martínez.
“To be at “Casa Amazon” opens its doors to digitalization and to understanding on-line shopping. The barriers that stand between the digital world and the physical world are becoming increasingly blurry,”said JJ Delgado, CDO at Hijos de Rivera.
Our company, through the1906 beer family , will be present as the exclusive beer at Casa Amazon, the first Amazon pop-up experience in Spain, which will be open in Madrid until 26 November, taking advantage of Black Friday and the run-up to Christmas.
Casa Amazon will have the best beer in the world among its special products, and it will be the only representative in its category with the complete 1906 beer range: Reserva Especial (winner of the World Beer Challenge 2018), Red Vintage and Black Coupage.
Casa Amazon, located in Calle Princesa, number 66 (Madrid), will offer fun and innovative experiences. One of them, on the first day, will involve the Spanish Beer Puling Champion 2018, Davinia Martínez from Alicante, who will lead a beer serving workshop featuring the 1908 beer family, for visitors to the Amazon pop-up store.
The presence of 1906 at Casa Amazon is yet another example of Hijos de Rivera’s support of on-line presence. “Within Estrella Galicia’s digital transformation, sales transactions with purely digital operators play an important role which helps us to get to know digital ecosystems better. The great pre-Christmas retail date is Black Friday and Amazon is a key element. To be present at Casa Amazon opens the doors of digitalisation to us, as well as to a greater understanding of online shopping. The barriers between the digital and the physical world are becoming increasingly blurred,” stated Juan José Delgado, global CDO at Hijos de Rivera.
