MEGA, the Estrella Galicia museum, shows the appeal of beer for tourism at FITUR

EventsExperiences

Our museum MEGA Mundo Estrella Galicia returns this week to FITUR, the largest tourism fair in Europe, to disseminate our beer culture and highlight its capacity as a tourist attraction.

It will present new beer experiences that can be enjoyed in 2022 that include everything from gastronomic pairings to collaborative packages aimed at promoting the local economy and local tourism.

After its launch at FITUR in 2020, MEGA, the beer museum of Estrella Galicia in A Coruña, returns this week to the largest tourism fair in Europe with the aim of disseminating beer culture and highlighting its potential as a tourist attraction.

MEGA will present its wide tourism offer to the attendees of this international exhibition through an agenda of activities and presentations that will take place within the framework of the Galician Tourism stand. On Thursday at 1:00 p.m., an expert in beer culture from Estrella Galicia will lead a tasting pairing of the house beers with Galician cheeses such as San Simón Don Crisanto and Savel de Airas Moniz during a live streamed event.

On Friday, January 21 at 1:30 p.m., under the title “MEGA Museo Estrella Galicia: Beer experiences with local tourism”, collaborative packages aimed at promoting the local economy and local tourism will be presented on the main stage of the Galicia stand, which will focus especially on the Tour Coruña Level MEGA and Tour 1906 experiences, original tours of the city of A Coruña, which offer a theatrical historical visit, are completed with the MEGA experience, including a guided tour, the beer pouring workshop or pairing activities https://mundoestrellagalicia.es/personaliza-tu-visita/

 

Innovative beer experiences

In addition, MEGA will unveil for the first time at this show the two innovative beer experiences that it will offer in 2022 with which it hopes to complete its ambitious offer and attract different audiences.

On the one hand, it will present its ecotour through the Biosphere Reserve of the Mariñas of Coruña. It is a tour of the key parts of this territory under the common thread of beer, in which participants will be able to know where the water and hops with which the brewery’s beers are made come from. Visits to the Cecebre reservoir and the CIAM hop fields in Abegondo will give way to a gastronomic experience of pairing and the final touch of the beer day will be at the MEGA museum.

The Estrella Galicia museum will have among its offer this year a new wellness proposal, a beer therapy experience with La Casa del Agua Termaria that will combine a complete massage with beer to enjoy the MEGA experience.

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N34 - DICIEMBRE 2019

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