We will be launching a new limited edition of Estrella Galicia to celebrate one of the most popular festivities in the Valencian region with our consumers there: The Fallas. This special edition will be available on-trade to commemorate this celebration which is classified as being of international tourist interest.
The figure of the bat will be the protagonist of the new Fallas design, and will be accompanied by the phrase “Estrella Galicia Nit i Foc” (Estrella Galicia Night and Fire), a slogan which will be present on the front and neck labels.
This is the third limited edition of Estrella Galicia to celebrate the Fallas. In total, 680,400 33cl.bottles will be produced which will be available on-trade in order to once again accompany all those who enjoy this festivity from Valencia.
This launch forms part of the proximity strategy with which, via limited editions, we get close to our consumers to share with them different festivities, both national and international.
